How long does a typical M&A transaction take in Estonia and Latvia?

Assuming a smooth process, this typically takes 6 to 18 months from initial preparation to closing.

What's the difference between sell-side and buy-side advisory?

Sell-side advisory represents the seller: preparing the business, finding buyers, and negotiating the best terms for the owner. Buy-side advisory represents the buyer: finding the right target and structuring an offer that gets accepted on reasonable terms.

Do you advise on cross-border deals into or out of Estonia and Latvia?

Yes. A significant part of our work involves investors from the Nordics, Germany and elsewhere in Europe acquiring companies in Estonia and Latvia, and local owners selling to international buyers.

What size of company do you typically work with?

We've advised on transactions ranging from smaller family businesses to deals worth tens of millions of euros, across more than 150 completed transactions.

Do you use AI in your M&A process?

For parts of it. We use AI to help prepare marketing materials and presentations faster, to screen larger sets of companies across Estonian and Latvian databases when building buyer or target lists, and for quick web research when we need up-to-date context on a specific company. The negotiation, structuring and judgment calls stay with our experts.

How is your fee structured?

Fees vary by transaction size and scope. Get in touch for a free initial consultation and we'll talk through what makes sense for your situation.

MERGERS & ACQUISITIONS

M&A advisory in Estonia, Latvia and Lithuania

With more than 26 years of experience and over 150 completed transactions across Estonia, Latvia and Lithuania, Prudentia is one of the most established teams of M&A advisors in the Baltic region. We work from offices in Riga and Tallinn, and through partnerships with advisory firms across Europe we also support cross-border deals in and out of the Baltics.

Selling a business (sell-side M&A)

When you're preparing to sell, we manage the process end to end. It starts with a thorough valuation — not to fix a final price, but to build a realistic anchor and a clear view of what's driving value up or down, so you go into negotiations already knowing where the price can be defended and where it can't.

From there we prepare marketing materials that present the business well to the right buyers, identify and approach potential investors — both financial and strategic — and negotiate on your behalf through to closing. That level of preparation, rather than simply listing the business and hoping a buyer offers a fair price, is what tends to produce smoother, quicker negotiations and a better result.

Buying a business (buy-side M&A)

If you're looking to grow through acquisition — including into the Baltics from abroad — we help identify suitable targets, structure an approach that respects the seller's position, and support you through due diligence and negotiation. Because we know these markets well, we can often scan them and put together an initial list of realistic targets within days, along with a candid early view on whether your acquisition criteria are actually realistic for Estonia, Latvia or Lithuania — before you commit real time to the search.

Cross-border transactions

A large share of our work involves parties outside the Baltics — Nordic, German, and wider European investors acquiring Baltic businesses, or Baltic owners selling to international buyers. Our partnerships with advisory firms across Europe mean you get local execution paired with international reach on either side of the table.

Industries we know

Our advisory work spans manufacturing, wholesale & retail, energy, technology and other sectors across the Baltic economy — including transactions such as sale of a district heating company Esro to a Northern heat and energy supplier Gren, Rivaro Holding's acquisition of a stake in Rīgas starptautiskā autoosta, and cross-border deals such as Miss Group's expansion into Lithuania.

How we work

Preparation and valuation

Understanding what the business is really worth and where the value drivers and risks are.

Investor identification & outreach

Using AI to process large company databases faster, so we approach a targeted, relevant set of buyers or targets rather than a broad, generic list.

Due diligence support

Coordinating the process so it doesn't stall the deal.

Positioning & materials

Preparing an information memorandum and marketing materials, using AI tools to move faster from draft to a polished, buyer-ready presentation.

Negotiation & deal structuring

Agreeing terms that reflect both value and risk allocation.

Legal documentation & closing

Coordinating closely with legal counsel and contributing practical input on deal structure along the way, while the actual drafting stays with lawyers.